BY F. YAP SECURITIES / 2TRADEASIA
Max’s Group Inc. (MAXS) allocated PHP 91 million for 2015 to put up 13 new Krispy Kreme (KK) branches.
Each store will cost PHP 7 million – PHP 9 million each, & will bring its network to 73 by end – 2015.
KK will also ramp up its delivery system & will launch an online platform this April.
KK accounted for 12.5% of MAXS’ revenue s in 2013.